Meet the Team
Sam Steer
FounderI'm Sam Steer, founder of Edro Media. I've spent sixteen years in the schools and early-years world, the last nine as a director leading a business in school-based childcare, sport and holiday clubs across Devon and Somerset. That work put me in the room for the things schools rarely discuss in public: the quiet pressure of pupil numbers.
Over those years I kept seeing the same gap. Schools were doing excellent work that never reached the families deciding between them. I started Edro Media to close that gap: someone who knows how schools actually work, building the content and local campaigns that help the right parents find a school and book a visit.
Ash Matthews
Relationships DirectorAsh is Relationships Director at Edro Media, and brings ten years of working closely with schools to the role. Across coaching, leadership and management positions, Ash has built and maintained exactly the kind of trusted, long-running school relationships this work depends on.
That track record is the point. Ash understands how schools think, who to speak to and how, and that trust in this sector is earned slowly and easily lost. As your main point of contact, Ash is the person who looks after your relationship with Edro Media from the first conversation on.