Your school’s admissions marketing, done for you.
We film it, post it, run the ads and fill the open day. You approve; we do the rest. No toolkits, no training sessions, no extra jobs for your staff.
Free 10-minute call with Sam · No cost, no obligation · Booked within two working days
£5,115
the funding a state primary loses for every empty place, every year (2026/27 minimum per-pupil level; £6,640 at secondary, and a full year’s fees at an independent)
16 yrs
inside schools and early years, not inside an agency
9 yrs
as director of a school-based provider across Devon and Somerset
10 min
your free call: what we’d take on, and what it would cost
Whoever’s reading this, it’s written for you
If you’re the Headteacher
Your school as it is on a good day, in front of the parents deciding this term, without adding to your week.
If you’re the School Business Manager
A fixed quote, no surprises, and a return you can count in pupils and funding, not impressions.
If you’re a Governor
A strict school-safe process for every photo and clip, agreed before anyone arrives, and honest claims about what marketing can and can’t do.
We do the work. You get your time back.
Three things we take off your plate, start to finish. Take one as a one-off, or hand us the lot on a termly retainer.
Filming & photography
A crew at your school for the day, to a strict school-safe process agreed before we arrive. Real lessons, no stock. Your part: agree the day and the consent list.
Social media, run for you
Your Facebook and Instagram planned, written and posted term by term, using real content from your school. Your part: sign off the plan. Staff get their evenings back.
Admissions campaigns
Open days, tours and application deadlines, run end to end: the content, the Facebook and Instagram ads, and the landing page that books the visit. Your part: give us the dates.
Website improvement
From a single admissions landing page to a tidy-up of the site you already have. We make the changes ourselves, not a list of recommendations.
One-off projects
A filming day, an open-day campaign, a prospectus shoot, a landing page. Fixed quote, clear finish date, no tie-in.
Termly retainers
Content, social and ads looked after every term for a fixed monthly fee. Planned around your admissions calendar, with the same person on the end of the phone.
What happens next
One 10-minute call: what we’d take off your plate, and what it would cost.
01
Tell us where to look. Two minutes on the form below: your school, your website, your biggest admissions worry.
02
Within two working days we book a 10-minute call. Sam walks through your school’s online presence as a parent finds it, and shows you what we’d take on.
03
If it’s a fit, we send a fixed quote for the work you want handed over, one-off or retainer, mapped to your admissions calendar. Then we get on with it.
Straight answers
Schools get sold to a lot. So before you ask:
We never guarantee places. Admissions are decided by your local authority or your own entry process, not by marketing. Anyone promising otherwise is guessing.
We measure in enquiries, tour bookings and open-day attendance. Not likes, not reach.
We work to your admissions calendar, so content lands when parents are deciding.
We’re not consultants. We don’t hand you a report and leave. We do the work.
Founding-school pricing. Deliberately below standard rates for the first three schools per campaign type, in exchange for a testimonial and a case study.
“Nine years as a director of a school-based provider taught me the thing schools rarely say out loud: the quiet pressure of pupil numbers. Edro exists to close the gap between the work you do and what families actually see.”
Sam Steer, Founder · sixteen years in schools and early years
One point of contact
Ash Matthews, Relationships Director, looks after your relationship with us from the first call onward. Ten years working alongside schools; the same person, every time.
Questions heads ask us
Anything else, email sam@edromedia.co.uk and a person replies within two working days.
What’s in the free audit?
A 10-minute call with Sam, walking through your school’s online presence as a parent would find it, and what we’d take off your plate first. No cost, no obligation.
Do you guarantee we’ll fill our places?
No. Places are decided by your local authority or your own admissions process, so nobody can. What we do is help the right families find you, picture their child at your school and book a visit.
How do you keep filming safe?
Everything is captured to a strict school-safe process agreed with you before we arrive. We have spent years inside schools, so safeguarding is something we understand rather than guess at.
Is this for a school like ours?
Primaries and secondaries, state and independent. If you have places to fill and parents deciding, yes.
What does it cost?
A fixed quote after the call, once we know what your school actually needs. Founding-school pricing is deliberately below standard rates for the first three schools per campaign type, in exchange for a testimonial and case-study rights.
Do we have to take the whole package?
No. Some schools want a single filming day or an open-day ad campaign. Others want their social media, website and advertising looked after all year. One-off or retainer, you pick the part that’s useful and we quote for that.
Book my free 10-minute audit
A free 10-minute call with Sam about your school’s online presence and what we’d take off your plate. No cost, no obligation. Tell us your school, your role and your biggest admissions worry, and we’ll be in touch within two working days to book a time.
Your next open morning is closer than you think.
Three founding-school places per campaign type for 2026/27. Start with a 10-minute call.